PowerPoint. Literally: a powerful point. But how do you make sure you make your point? That doesn't depend on the software, but on your presentation strategy.

Every presentation is different, but one golden maxim always applies: you are the helmsman or -woman of your presentation. You decide when and for how long the audience sees your slide. Provide clear slides that support your message. If your presentation is too busy or unclear, then your audience is gone. Instead of listening to you, they try to decipher what they see. By being clear, they stick to the lesson, and you give them an aha moment.

Tips for the slides of your presentation:

• A picture says more than 1,000 words. Cliché? Yes, but one that contains truth. Provide crystal clear, creative images. An original angle of attack is the perfect presentation opener that immediately creates enthusiasm.
• Try to interact with your audience using your images and slides. For example, work with multiple choice questions and have your audience answer.
• Show simple images that capture potential questions. Let's say you're talking about Armenia. Then show a map: this way you prevent your audience from being distracted by wondering where Armenia is exactly.
• Do not work with bullet points or use them as little as possible. Your audience will just read the bullet points and stop listening. Research shows that we cannot read and listen. Multitasking is a myth! Therefore, use a maximum of two topics per slide.
• Charts are totally okay. You immediately get attention when it's a shocking graph. As Al Gore did in his presentation of "An inconvenient truth."  Be sure to provide clear x- and y-axis data. 
• Make the most of the space on your slide. But don't stuff your slides. The audience will try to decipher your slides and no longer hear what you say. Less is more is the message.
• Should your logo be on every slide of your presentation?  That depends, if your presentation is for external parties outside your own company, you should put your logo. Especially with sales attendances. At the bottom right is the ideal place for your logo. Sometimes the audience knows who you are, for example with internal presentations, then it is not necessary. An example: suppose you talk about the internal security of your company to your stakeholders, so you don't sell security yourself, then your logo is not necessary.
   

Conclusion? The PowerPoint is not dead. It is and remains the most interesting program to make your point. It is flexible and qualitative. If you don't have the time or know-how to get the most out of PowerPoint, call on us. We'll make sure you make your point.

Research shows that your presentation sticks better if your audience can think along. After all, an active brain remembers better.