A surprising intro opens hearts.

For Tiorfix, we wanted doctors to understand that its mode of action differs from the market leader. But let’s be honest, opening with a mechanism? That’s boring.

That’s a missed opportunity. So we searched for a stronger start. We chose an unexpected image, something that grabs attention. Creative visuals stick, precisely because they surprise. And when something sticks, it works.

The result?
Doctors became curious. They wanted to hear more. They were open to the rest of the story.
The idea caught on and was later reused in ads and brochures.

The presentation itself:
• 120 fully interactive slides
• Smart navigation, so the sales team can adapt to doctors’ questions on the spot
• User-friendly and visually consistent

Moral of the story?
Sometimes, a whole campaign starts with one strong image in a presentation.
Spending extra time there is rarely a waste.